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Unmask The Deepfake

Shanghai,

CHINA

IN THE AGE OF AI FRAUD, SEEING IS NO LONGER BELIEVING. SO LENOVO TURNED A CYBERSECURITY WARNING INTO A LIVE CULTURAL EXPERIENCE. BY FUSING CHINA’S ANCIENT FACE-CHANGING PERFORMANCE WITH REAL-TIME DEEPFAKE TECHNOLOGY, AUDIENCE MEMBERS WATCHED THEIR OWN IDENTITIES BE HIJACKED IN FRONT OF THEIR EYES.

A TECH THREAT BECAME A HUMAN SHOCK. WHAT BEGAN AS AN IMMERSIVE ACTIVATION IN SHANGHAI GREW INTO A LARGER PUBLIC AWARENESS MOVEMENT AGAINST DIGITAL FRAUD.

Client

lenovo

DELIVERABLES

CASE STUDY

shiftlab&

F5 Shanghai, BETA COLLECTIVE,

Rodrigo Lazzareschi Aranha

Role

CRAFT_ ART DIRECTION

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