AI & idea & craft & art direction by Shift Lab & You, in collaboration

with Funny How?, for Licor Beirão.

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All concept visuals developed for the client presentation in this project were crafted 100% with AI. Licor Beirão celebrates the most tuga cocktail Portugal has ever seen: the Maracujão. Blending tradition with irreverence, the campaign brings the drink to taverns and bars across the country, proving that exotic can also be Portuguese. Because being tuga has never tasted this good.