AI & IDEA & CRAFT BY SHIFT LAB & YOU, FOR JOSÉ CUERVO.

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ALL CONCEPT VISUALS DEVELOPED FOR THIS CLIENT PRESENTATION WERE CRAFTED 100% WITH AI. THE CONCEPT WAS TO REIMAGINE THE GENESIS OF THE SHOT, CREATING A BOLD VISUAL ORIGIN STORY INSPIRED BY THE SPIRIT THAT STARTED IT ALL. SINCE JOSÉ CUERVO PRACTICALLY INVENTED TEQUILA ITSELF, THIS PROJECT CELEBRATES THE BIRTH OF A RITUAL THAT BECAME CULTURE.